Utifrån varumärkesteorier undersöka vilka konsekvenser H&M´s beslut att lansera sitt nya varumärke COS som ett fristående varumärke utan någon synlig koppling till H&M har haft på konsumenternas uppfattning om varumärkena. Vi dragit slutsatsen att konsumenterna påverkas positivt av H&M´s val att övergå till ett House of Brands och lansera COS som ett fristående varumärke. Den osynliga, men samtidigt tydliga kopplingen är en viktig framgångsfaktor..

I denna studie utreder jag om hur branded content mottas avmålgruppen för digitala tidskrifter inom populärkultur genom enframträdande teknik in webb-personalisering, hyper-personalisering.Målgruppen för denna studie är unga opinionsbildare som konsumerarinnehåll från digitala tidskrifter som exempelvis Nöjesguiden. Brandedcontent, sponsrat innehåll, är innehåll som skapas för att ett varumärkeskall förknippas med en kreatörs målgrupp. Alltså kan ett varumärke beNöjesguiden skapa redaktionellt innehåll som bör tilltala målgruppen förden digitala tidskriften, och på så sätt skall målgruppen få en nyuppfattning eller fortsatt positiv syn på varumärket. Hyperpersonaliseringär en teknik som appliceras för att kunna rikta innehåll,tjänster eller produkter mot individer inom en målgrupp med träffsäkerrelevans. Tekniken kräver en stor mängd insamlad social data och det blirdärför intressant att föra en diskussion kring hur målgruppen reagerar påatt man kan genomföra en sådan enorm insamling av data.

This essay concerns the interpretation of house plans in three-aisled longhouses and hall-buildings, in Scandinavia during Iron Age. Full scale house reconstructions need a better basis of interpretations to understand the patterns of roof supporting post holes in excavated house plans. This has led to the thesis, presented here, that the layout of house plans during Iron Age is based on geometrical proportions. In order to prove this, geometric house plans were applied and compared with excavated house plans in 11different case studies, including the fortification of Fyrkat Denmark. It was found that all house plans in the case studies indicate, that the geometrical proportions 1:2, 1:3 and 2:3 of a given circle must have been used for the basic layout of the roof supporting post holes, using a compass and a straightedge.

The Results of this thesis was the creation of two designed house variants with a module toall the apartments. In addition till the first module there are three other modules ofapartments that can be put in the houses if it so needs. The house are volume prefabricatedand are placed on site in a way that it create an enclosure of the area which faces against thenature and car parks also lies hidden behind these houses.For the actual structure, a cross beam was created to carry the floor above and it is supportby all four walls. The structure between the first and the second floor has no "syll" butinstead there are two differently alternative to linking the floors in order so that it will notmove. The reason with this solution was that there will not be any subsidence when theforces from above are pressed down ward.

The purpose of this thesis is to find evidence if cult houses existed on Gotland during the Bronze Age. The cult house is a common term in modern Bronze Age archaeology and the general definitions of cult house are discussed and why cult houses seem to be absent on Gotland. In this thesis the cult house are discussed as a phenomenon, and the possibilities to find Bronze Age cult houses on Gotland are evaluated by making comparisons between Gotland houses with already defined cult houses from the Swedish mainland. Some known cult houses are presented in more detail as case studies, together with house remains on Gotland which could have potential to be defined as cult houses..

In this essay, we have compared a conventional house to a passive house. The housesshared the same local conditions; they have the same living area and the same layout. Thedifferences between the houses were the different construction solutions for the roof, theouter walls, the floor and the heating system. Both the houses qualify the standards fromBBR and the passive house also lives up to FEBY?s special conditions.The purpose with the essay was to examine if it really is profitable to build small hoses aspassive houses.

In this essay I aim to examine how the landscape of Mönsterås might have looked like during the Bronze age in order to get a better understanding of the house urn that C J Ekerot found in a cairn in Fälle. Mönsterås is an area which has a quality of permanence, from Stone Age to Iron Age with its culmination during the Bronze Age. I will discuss the use and symbolic meaning of the house urn. The house as a symbol during the Bronze Age seemed to have had an important place in the cosmology. I will also discuss the importance of cairns, especially in the archipelago areas.

A variety of demands have to be considered in the design of a new opera house in Galärvarvet. All possible viewpoints are important to be aware of, as is the need for the new building to be a contrast to the already existing opera house in Stockholm. The restricted site also makes a multitude of demands on the building's design.By rationalizing the layout and structure and also by making the footprint smaller, the complex building of over 30 000 square meters can be fitted and blended into the existing physical context. Unlike the existing opera house in Stockholm, the new opera house shows the rationality and the advanced technology that lies behind the scenes and becomes the character of the entire building. Through the dynamic façade, the new opera can convey any character it so desires, just like scenes do through different settings.

We have conducted a quantitative study investigating whether an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers? response to two products from different product categories, representing hedonic and utilitarian products. We have been able to establish that by adding a branded ingredient to a private label product, one obtains a more positive product attitude as well as a higher perceived product quality and taste. The study also shows that attitudes towards the ingredient brands were improved by the collaboration whereas the brand attitude towards the private label did not change significantly.

The company Sol & Energiteknik wanted to examine the possibility to make a standardhouse totally energy independent. Based upon this I have, during the spring of 2007,examined the possibilities available at the market today through litterature studies, contactwith several companies and reading reports at the internet.The first thing to examine has been to determine the energy consumption for a standardhouse, and find out if there are better technologies to be used for energy conservation.My conclusion in this matter is that there are possibilities today for building a house moreenergy efficient.When I had reached the point at which my design for the house was decided, I also hadto choose the different products to use to produce energy as well as to store that energy.To produce heat and electricity to the house I decided to use a wind turbine and a solarwater heater.The most difficult part of designing a house that is energy independent is that theproduced energy must be stored somehow. Storing the heat is relatively easy beacuse theheat can be stored in a large water tank. The electricity is a bigger problem beacuse itmust be stored in batteries, which today are too expensive to be used in a standard house.In the future producing and storing hydrogen might be used to produce electricity, buttoday that technology is both expensive and not tested enough.My final conclusion is that a standard house can not be built to be totally energyindependent today, unless it is very expensive to connect the house to the electricitynetwork. As an alternative solution I came up with a proposal for a house which isconnected to the electricity network and have some amount of own produced energy.This house prooved to be a good investment if you choose to build it today, and it couldbe a very good investment in the long run beacuse energy prices increase every year..

The scope of this investigation is to decide how and to what extent the energy consumption of apassive house is affected by the users? knowledge and habits. To achieve this a literary study hasbeen made and as a complement the planning of a passive house was completed.The result of a primary study of the rules and regulations that effect passive houses in Swedenshows that the user?s influence on passive houses is a completely unregulated area. Even thoughthere is no regulation, a need for some general knowledge of the passive house concept has beenexpressed.To further investigate how the users? knowledge and habits affect the energy consumption and ifthere is a difference between different households? energy consumption , three main factors havebeen identified.

During the Nordic Bronze Age, houses were not exclusively connected with profane contexts, but did also feature in burial places, a peculiar fact when considering the careful separation of settlements and graves. What kind of houses do we find in these sacred contexts? What did these houses stand for? Why was the house symbolism chosen to accompany the dead? And why did the house symbolism flourish during the Nordic Bronze Age? To answer these questions three representatives for the house symbolism in Sweden are discussed in more detail, such as the burial in longhouses, peculiar houses called cult houses and house urns. Further, the phenomenon has been put in its temporal, geographic, social and ideological context, where aspects such as trade and settlement structure are presented. The house symbolism is, however, not confined to northern Europe.

An energy calculation model for Swedish houses   that is fast, flexible and user-friendly has been developed within the   framework of this thesis.  The model   also provides a set of actions which may be investigated in the model based   on savings and payback period. Energy use in a house depends on the technical   conditions, such as building envelope and heating systems, which outdoor   climate the house is exposed to and who lives in the house. Energy use for a   house can be divided into heating, hot water and household electricity. There   are several methods to calculate the energy use of a house. This report   summarizes the methods that may be suitable for a fast and user-friendly   calculation model.

Determinants of Small Housing Prices in Stockholm 1993-2009, is an econometric study. Regression analysis is used to identify and measure the dominant factors that determine small house prices in Stockholm. Economical fundamenta and neo-liberal varaibles are in use to explain nominal overprices in the house market, as well as the steady development of real house prices in the region..

A variety of demands have to be considered in the design of a new opera house in Galärvarvet. All possible viewpoints are important to be aware of, as is the need for the new building to be a contrast to the already existing opera house in Stockholm. The restricted site also makes a multitude of demands on the building's design.By rationalizing the layout and structure and also by making the footprint smaller, the complex building of over 30 000 square meters can be fitted and blended into the existing physical context. Unlike the existing opera house in Stockholm, the new opera house shows the rationality and the advanced technology that lies behind the scenes and becomes the character of the entire building. Through the dynamic façade, the new opera can convey any character it so desires, just like scenes do through different settings.